New nonfiction book provides profitable advice to retailers

Making Money is Not Illegal, Immoral or Fattening by Art Freedman. VACAVILLE, Calif. (MMD Newswire) June 2, 2009 -- Making Money is Not Illegal, Immoral or Fattening by brothers-in-law Art Freedman and Bruce Sanders aims to supply small to midsize retailers with the strategies and confidence needed to improve profits. "The tactics in our book are a success formula for any retail business at any time," says Sanders. "The tactics are of special importance in challenging economic times." Sanders notes that retail sales in the United States have fallen, but a recent increased consumer confidence index shows hope for future recovery. This book is intended to strengthen retail business owners in this fragile economy by first making them realize it's OK to make a lot of money. "One of our discoveries was how often locally based retailers, who feel a part of their communities, are actually ashamed to make money, let alone lots of money," says Sanders. "These retailers fail to realize that they must make a healthy profit in order to improve their business operations and withstand hard times." But that realization, he says, is by itself incomplete. Making Money Is Not Illegal, Immoral or Fattening guides retailers through...