New Economy Spurs Image Building for Professional Women

Katselianos, head of Platinum Performance International, and widely acclaimed consultant to growth- and success-oriented professionals in business and corporate environments, describes the seminar as “a breakthrough experience in the creation of a personal brand image that sets women apart from the great number of men and women who do not get considered for major opportunities and real, life-changing accomplishment.” With a long history of success in key corporate roles in prestigious organizations, Katselianos knows whereof she speaks. “Anybody can buy expensive clothes that look valuable. The secret is for you to be perceived as valuable, not your outfit. That is effective personal branding that expedites business success and it starts with whom you really are,” she asserts. “Creating an image that leads to success begins with knowing yourself. Our seminar teaches women to first identify their authentic qualities, then to align these with their professional goals and target market’s values, and ultimately to reflect that integration in their personal appearance and style. It’s a matter of understanding then packaging yourself so you are a uniquely perfect fit—from the inside out.”   ...